Product Design Principal

[email protected]

Summary

Strategic product designer with almost two decade's worth of experience and a proven track record of launching and scaling innovative, user-centered products at speed. Skilled at both collaborating with and leading cross-functional teams to drive business growth and create unique and inspiring experiences. Her work has earned widespread recognition, including a Webby Award, with features in The New York Times, FastCompany, Forbes, and more.

Skills + Expertise

• AI native design approach

• End-to-end UX/UI, User-Centered Design

• User Research & Usability Testing (Qualitative and Quantitative, HCD expert)

• Rapid ideation, Prototyping & Wireframing

• Holistic Design Systems - Practice and Creation

• Design Direction, Management, and Process Creation

• Brand and Visual Design and Direction (UI & graphics)

• Design and Innovation Leadership and Management

• Cross-Functional Collaboration and Co-creation

• Stakeholder Influence & Communication

• Product Strategy & Management

• AI UX and Design Strategy

• Claude code, Figma, Adobe Suite, Webflow, Dovetail, Mixpanel, HotJar, G4 Analytics, Jira, Confluence, GPT-developer, and other design and analysis tools

Experience

Robinhood, Principal Product Designer (contract) | 2025 - Current Driving design strategy across several of Robinhood's biggest bets — from a ground-up social product to platform-level systems for international scale and next-generation investing — spanning early-stage concept work, cross-functional monetization design, and infrastructure that underpins the company's global growth.

• Spearheaded concept and core experience design for Robinhood Social, one of the company's biggest new bets: a trading community offering live, verified trades and authentic profiles where customers discuss strategy and trade direct from a post.
• Launched a new fee structure for crypto and advanced trades, driving growth in order volume and adoption among pro traders(currently rolling out).
• Architecting a scalable region-and-currency system for Robinhood's core app — enabling the business, already live across the US, EU, UK, Singapore, and Canada, to expand into new international markets with speed, drastically cutting time-to-launch and downstream design and engineering effort.
• Led design for an unannounced initiative reimagining how customers build long-term investment portfolios.

Freed AI, Principal Product Designer (contract) | 2024 - 2025 Drove rapid redesign of Freed's established AI note-scribe offering in step with a fast-evolving AI landscape, guiding the product through a period of accelerated growth and ambiguity — where engineering, product, and design pioneered the space together without an established playbook.

• Adapted design approach alongside a fast-moving AI stack, working in step with engineering and product to figure out what was actually buildable as model capabilities changed — treating ambiguity as the normal working condition rather than a blocker.
• Designed AI note scribe push feature, translating dictated visit notes into structured entries across 50+ browser-based EHRs — each with inconsistent schemas, visit-type templates, and clinician-specific preference.