IXD and Product Design Principal

[email protected]

Summary

Strategic and seasoned product designer and director with over a decade’s worth of experience and a proven track record of launching and scaling innovative, user-centered products at speed. Skilled at both collaborating with and leading cross-functional teams to drive business growth and create unique and inspiring experiences.

Skills + Expertise

• UX/UI, User-Centered Design

• User Research & Usability Testing (Qualitative and Quantitative, HCD expert)

• Rapid ideation, Prototyping & Wireframing

• Holistic Design Systems - Practice and Creation

• Design Direction, Management, and Process Creation

• Brand and Visual Design and Direction (UI & graphics)

• Design and Innovation Leadership and Management

• Cross-Functional Collaboration and Co-creation

• Stakeholder Influence & Communication

• Product Strategy & Management

• AI UX and Design Strategy

• Figma, Sketch, Adobe Suite, Webflow, Dovetail, Mixpanel, HotJar, G4 Analytics, Jira, Confluence, GPT-developer, and other design and analysis tools

Experience

Lettuce Financial, Principal Product Designer & Head of Experience (Fractional) | 2023 – 2024 Remote
Transformed how freelancers experience and manage their business finances. Creating an AI-powered platform that automates tax strategy/payment, banking, and accounting tasks, reducing freelancers’ mental load and enabling them to focus on business growth. Led company through launch and growth phases.

• Zero to One: Spearheaded an end-to-end design process, driving the definition and creation of a feature-rich MVP in just 3 months by collaborating closely with a small, agile team of engineers, PMs, and marketers.
• Led cross-functional collaboration, facilitating better co-creation with engineering and product teams, which streamlined the design process, reduced feature bloat and technical debt, and improved the design system for efficiency.
• Boosted activation and onboarding conversion rates by 40% through over 20 rapid iterations, identifying opportunities to reduce cognitive load, enhance user education, and improve stickiness by reinforcing product value. This contributed to significant ARR growth and a successful Series A funding round.
• Launched AI-driven features by mapping key user engagement points and designing a scalable roadmap that aligned short-term MVP goals with long-term product vision, creating a north star for the team to follow.
• Built and scaled the design team, establishing design systems, processes, and a culture of user-centered innovation. Mentored a team of designers, ensuring that the product experience evolved to consistently meet user needs and business objectives.

Zeit, Co-Founder, Chief Product and Experience Officer, Principal Designer | 2021 – 2023 Conceived, created, and led a startup that reimagined the candidate screening process for companies and job seekers. **Developed a B2B SaaS screening platform, providing candidates with virtual role simulations, allowing them to try-on a role before they apply. Helping facilitate company and candidate “fit” and ensuring a bias-free hiring methodology increasing diversity, equity and inclusion for companies.

• Achieved early product-market fit by guiding the company through three major pivots and conducting 15+ user-centered build-test-learn cycles, resulting in a 96% candidate NPS.